"The one universal commonality
between organizations big and small is that without an integrated game plan for business development that engages the whole organization, there can be no long-term growth."
"Consistency is the most important
factor that differentiates a good firm from a great firm; organizations must be consistent in their content, messaging and process to compete
in today's market."
"Firms can view the permanent shift
towards digital as an invaluable opportunity or an obstacle. It is
up to them to determine that
narrative and decide what role
they want to play within it."