Managers work diligently to get themselves in front of the ‘right’ audiences. Yet, often these chances are wasted with an ill prepared, or ill-conceived presentation. Is the firm prepared with the major touchpoints of an institutional marketing and sales campaign? Is the team prepped to answer questions? How well do you know the prospect and their priorities? This is the firm’s opportunity–do not waste it. Prepare in advance through diligent trial runs, internal Q&A devil’s advocate sessions and a full vetting of every component of the firm’s presentation.