How do you start a puzzle? Do you lay all the pieces out and turn them right side up? Getting those first pieces in place is critical because they provide a structure; they give us a frame in which to create. We tend to start with corner pieces and then the flat edges because they serve as guideposts. Similarly, there are four preliminary corner pieces of the puzzle that should be laid out before firms step into the institutional market. Each one is a game changer.
These are the four corners: