Looking to Raise Assets? Good Karma Counts

The tenth tip to maximizing your marketing and sales effort according to The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales, is to keep it positive because good karma counts. Managers must come to the table, and stay at the table for long enough, and with good energy about them, to engage prospects. As the process is long and tedious, and because managers rarely take the time to ensure they are pursuing the right institutions at the right time, frustration is the norm among investment managers seeking asset growth. Whether they have recently launched or have been at it for years, have an orphaned strategy or a brand-new idea, they tend to display similar frustrations and behaviors in the process that are harmful to their objectives. Institutions want to work with managers who are respectful, patient, positive and flexible. Don’t we all?