National Real Estate Manager
DEFINING THE BRAND
The organization was debating dividing into two entities and simultaneously wanted to enhance its client reporting and prospect marketing. To date, the firm had marketed each deal individually and was missing out on important cross sell and market development opportunities. The team also needed to develop core positioning around the sector in which they work, making the case for their strategy and telling their story.
TERM OF ENGAGEMENT
Business Strategy Consulting, Transitional Brand Consulting, Brand Identity Enhancement, USP & Core Message Definition, Core Collateral Creation, Thought Leadership & Market Context Creation