Who Are Institutional Buyers?

Who Are Institutional Buyers?

Institutions and institutional buyers can be defined as organizations with a structured research protocol and dedicated research resources. They are not solely separately managed account investors feeding major pension schemes; they include both global and regional organizations that provide product selection and oversight for a wide variety of institutional investors. Institutional investors include public pensions,… Read More


Marketing & Sales Are Different

Marketing & Sales Are Different

Marketing and sales are not the same. Formal definitions of each function are listed below: Marketing: According to the American Marketing Association Board of Directors, “Marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Selling: According to… Read More